ShopSafe byGCIT

Free for Australian shoppers

Is this shop safe?

Check an online shop before you buy. Paste its web address to see the risk signals, supporting evidence and what to look out for.

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We report signals and confidence, never accusations, and every result carries a right of reply.

For both sides of the checkout

A fake shop hurts more than the buyer.

Shoppers need useful evidence before they buy. Brands need a way to find copies and pursue their removal. Agents need structured checks they can call within an agreed budget.

ShopSafe brings those paths together, with clear source limits and GCIT behind the service.

Check a shop

A free browser check for shoppers. Read the observed signals and their limits before deciding what to do.

Use the free checker

Protect your brand

Scheduled discovery, preserved evidence and reviewed takedown casework. A$199/month for one brand, or A$299 for one incident.

See brand protection

Connect your agent

Deterministic URL evidence through REST or MCP. 20 free attempts each UTC day, then 2 AUD cents per complete fresh check. Cached results are free.

Explore agent verification

How Protect works

From a finding to a clear next step

1 · Look for evidence of copying

Scheduled checks cover rotating lookalike names, available certificate history and addresses you report. Repeatable rules compare each page with your official brand reference.

2 · Build the evidence

Preserve available screenshots and page captures with observation times, rule versions and file hashes. Review corroborated brand evidence and see any gaps before deciding what to do.

3 · File, chase, confirm

With your case-specific instruction, GCIT reviews provider reports and tracks submissions and follow-ups. Fresh observations support the outcome, and hosts decide whether to remove a site.

Caught in the wild

Real clones our detector flagged

Actual impersonations of Australian & global brands, and exactly why each was flagged. Screenshots preserved as evidence.

Clone of R.M. Williams 100/100
impersonates R.M. Williams

r-mboots.com

“R.M.Williams Hot Sale — 80% OFF”

Why we flagged it

  • ▲Presents itself as R.M.Williams (a trademarked Australian brand) on an unofficial domain
  • ▲Domain registered only ~8 days ago
  • ▲Advertises implausible sitewide discounts ('80% OFF Hot Sale')
  • ▲Cloudflare-fronted to hide the origin host
  • ▲Since flagged/blocked as a deceptive site
Clone of R.M. Williams 82/100
impersonates R.M. Williams

rmwonlineuk.com

“R.M.Williams® UK — 80% off handcrafted boots”

Why we flagged it

  • ▲Uses the R.M.Williams® name and ® trademark on an unaffiliated 'UK' lookalike domain
  • ▲'80% OFF' on handcrafted leather goods — a classic lure
  • ▲R.M. Williams operates no such UK outlet site
  • ▲Domain now offline — the typical rapid clone lifecycle
Clone of Lorna Jane 78/100
impersonates Lorna Jane

ljfitnessfashions.com

“Lorna Jane — up to 50% off activewear”

Why we flagged it

  • ▲Sells 'Lorna Jane' activewear at 'up to 50% off' on a domain with no affiliation to the brand
  • ▲Not the official lornajane.com.au
  • ▲Generic 'fitness fashions' domain reusing a specific brand's name
Clone of Aesop 72/100
impersonates Aesop

aesopcarekit.ryqaq.top

“Aesop skincare — discount store”

Why we flagged it

  • ▲Presents as Aesop skincare on a disposable .top domain
  • ▲Uses a throwaway cloud subdomain pattern favoured by scam shops
  • ▲No affiliation with the genuine aesop.com
Clone of Lorna Jane 76/100
impersonates Lorna Jane

lornajaneitalia.it

“Lorna Jane Italia — leggings in saldo”

Why we flagged it

  • ▲Claims to be 'Lorna Jane Italia' selling discounted leggings on an unofficial .it domain
  • ▲Reuses the Lorna Jane name and product imagery
  • ▲Not an official Lorna Jane regional site

These are illustrative detections from public data, presented as risk signals, not accusations.

For the brands being cloned

Scammers are running ads with your product photos.

Find stores impersonating your brand, build the evidence and track takedown requests in one place. Choose ongoing monitoring or help with a clone that's already live.

ShopSafe Protect

Keep watch for new clones of your store.

A$199 / month

  • Daily brand monitoring and captured evidence
  • Reviewed provider reports and follow-ups
  • Case progress in your portal · manage billing online
Explore ShopSafe Protect

Incident response

Get help with one live clone, start to finish.

A$299 / incident

  • Evidence collected for the offending site
  • Reviewed provider reports and follow-ups
  • A resolution report for your records
I'm under attack now

Run by GCIT, an ISO 27001-certified Australian cybersecurity provider. Secure payment via Stripe.

We handle the evidence, filings and follow-ups. Platforms and hosts decide whether to remove a site, so takedown outcomes aren't guaranteed.

GCIT

Who's behind ShopSafe

Built in Australia.
Run by GCIT.

ShopSafe is built and run by GCIT, a family-owned Australian IT and cybersecurity firm. We've protected Gold Coast organisations for over 20 years.

We built ShopSafe to give smaller brands an affordable way to respond to fake storefronts. You can see who's behind the service and hold us to account.

More about GCIT
The GCIT team together at the Burleigh Heads office
The GCIT team at our Burleigh Heads office.

20+ years

Protecting Australian businesses as a managed-security provider.

ISO 27001 certified

ISO 27001

Also ISO 9001 & 14001 certified. The first Gold Coast MSP with all three.

Microsoft
Solutions Partner

Enterprise-grade security within reach of smaller brands.

Australian-owned

Focused on Australia and New Zealand, with local threat intelligence.

Est. 1998

ShopSafe began as Australia's #1 online-shopping directory, 883 vetted shops, back when the web was young. Twenty-eight years later the mission hasn't changed: help people buy without being burned. Only the threats have.