FREE FOR EVERY AUSTRALIAN SHOPPER
Australians lost over $2 billion to scams last year — and fake online stores were the most-reported way it happened. Paste any shop's address and we'll surface the risk signals in seconds. No signup, no charge, ever.
We report signals and confidence, never accusations — and every result carries a right of reply.
Why we exist
AI has made fake shops cheap to mass-produce: thousands of counterfeit storefronts launch every day, wearing stolen product photos and cloned branding. The shoppers lose their money. The small brands being impersonated lose their name.
Enterprise brand-protection starts at $35,000 a year — priced for the top 1% of retailers. Everyone else has been left to fend for themselves. We think safety online shouldn't be a luxury good — so the shopper's checker is free forever, and clone takedowns cost what a small brand can actually pay.
$2.18B
lost by Australians to scams in a single year — shopping scams the most-reported type with financial loss (ACCC)
4,760/day
fake shop domains blocked daily at the peak of the epidemic (Netcraft)
47×
year-on-year growth in fake-website detections (MarqVision)
How it works
Certificate-transparency logs, new domain registrations and lookalike permutations of protected brands — scanned around the clock, scored by AI for visual and text similarity.
Every detection gets an archived capture, WHOIS chain, hosting attribution and side-by-side similarity report — a takedown-ready pack, assembled automatically.
Abuse reports filed with the registrar, host, Shopify and Cloudflare — every accusation passes a human approval gate first — then follow-ups run until the clone is confirmed dead.
Caught in the wild
Actual impersonations of Australian & global brands — and exactly why each was flagged. Screenshots preserved as evidence.
r-mboots.com
“R.M.Williams Hot Sale — 80% OFF”
Why we flagged it
rmwonlineuk.com
“R.M.Williams® UK — 80% off handcrafted boots”
Why we flagged it
ljfitnessfashions.com
“Lorna Jane — up to 50% off activewear”
Why we flagged it
aesopcarekit.ryqaq.top
“Aesop skincare — discount store”
Why we flagged it
lornajaneitalia.it
“Lorna Jane Italia — leggings in saldo”
Why we flagged it
These are illustrative detections from public data — presented as risk signals, not accusations.
For the brands being cloned
ShopSafe finds every clone of your store automatically, builds the evidence, files the takedowns and chases them until they're gone — you watch it happen on a live dashboard. Built in Australia, priced for the businesses the $35k/year incumbents ignore.
Run by GCIT — an ISO 27001-certified Australian cybersecurity provider. Secure payment via Stripe.
Continuous protection
$199/mo
24/7 clone monitoring · automated takedowns · evidence packs · live dashboard · cancel anytime
Start protection →
Emergency takedown
$299/incident
One live clone, hunted end-to-end: evidence, filings, follow-ups, resolution report
Buy a takedown →
Honest promise: gatekeepers control outcomes, so we sell speed and persistence — detections, filings and follow-ups you can watch — not guarantees.
Who's behind ShopSafe
ShopSafe.com.au is built and run by GCIT (Gold Coast IT) — a family-owned Australian managed-IT and cybersecurity firm that has protected Gold Coast organisations for over 20 years. We built ShopSafe because the same AI that supercharged our clients' businesses is now mass-producing fake storefronts — and the small brands being impersonated had nowhere affordable to turn.
We name the association openly on purpose: knowing exactly who operates a safety tool — and holding them to account — is part of what makes it trustworthy.
More about GCIT ↗20+ yrs
protecting Australian businesses as a managed-security provider
ISO 27001
9001 & 14001 certified — the first Gold Coast MSP with all three
Microsoft Solutions Partner
enterprise-grade security, brought within reach of smaller brands
Australian-owned
ANZ-focused, so the takedown intelligence fits the local threat
Est. 1998
ShopSafe began as Australia's #1 online-shopping directory — 883 vetted shops, back when the web was young. Twenty-eight years later the mission hasn't changed: help people buy without being burned. Only the threats have.