Sales&marketing at The Nile -Australia`s Largest Online Bookstore

Phaidon Press Limited
$ellebrity Description: Legendary American adman and image-maker, George Lois, was a leader of the 1960s Creative Revolution and the mastermind behind an astonishing array of witty and audacious advertising and branding campaigns, political spots, public service announcements, and unforgettable magazine covers during his fifty-year career. Among Lois`s creations are the I want my MTV campaign that first featured Mick Jagger the introduction of the Xerox culture, showing a chimpanzee deftly making copies the concept and name for the ubiquitous frozen-food product, Lean Cuisine dozens of controversial covers for Esquire magazine, including Andy Warhol drowning in a can of Campbell`s soup, and the legendary Think small campaign for Volkswagen. Lois recounts all of these campaigns and more than 140 others in this irreverent and entertaining book showcasing his most influential celebrity campaigns and covers featuring the super famous, such as Jacqueline Onassis and Elvis, as well as a then young and unknown fashion designer, Tommy Hilfiger; Hollywood royalty Jack Nicholson, Robert Redford, Dustin Hoffman; musical greats Frank Sinatra, Mick Jagger, Madonna, Bob Dylan; sports icons Muhammad Ali, Joe Namath, Mickey Mantle, Joe Louis; politicians Richard Nixon, John F. Kennedy, Martin Luther King, Jr.; and clients ranging from Cutty Sark whiskey to Olivetti, USA Today, Braniff International, and Pepsi. Illustrated with the original ads and images, $ellebrity presents the stories behind the ads, explaining how each ad was conceived and produced, and the unexpected pitfalls, scuffles, and friendships that ensued as Lois angled and tangled with the stars. $ellebrity is not only a highly entertaining and personal album filled with exclusive insider information, but an incomparable defining document of the zeitgeist of an America era spanning over half a century as seen through Lois powerful print and TV images.... Read More about the "$ellebrity" on the The Nile Book Store Website

Phaidon Press Limited
Advertising Outdoors Description: This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century.... Read More about the "Advertising Outdoors" on the The Nile Book Store Website

HAWKSMERE LTD
Concise Guide To Telephone Tactics Description: This is a comprehensive guide to using the telephone in business that features numerous examples of best practice, how to use it for selling, gaining appointments and recovery of debt in a credit collection situation.... Read More about the "Concise Guide To Telephone Tactics" on the The Nile Book Store Website

MANAGEMENT POCKETBOOKS
CRM Pocketbook Description: An effective customer relationship management (CRM) strategy can deliver outstanding improvements in profitability, revenue growth and business sustainability. The CRM Pocketbook explains what CRM is and why ever more organizations are embracing it. It looks at the subject both from a strategic level and a practical viewpoint, with advice on how to plan and implement a CRM program. The contributions to be made by each of the departments within an organization is covered, with particular emphasis on marketing and IT services.... Read More about the "CRM Pocketbook" on the The Nile Book Store Website

Barrons Educational Series Inc
Dictionary Of Marketing Terms Description: More than 4, 000 definitions cover all aspects of the advertising industry in Dictionary of Marketing Terms.... Read More about the "Dictionary Of Marketing Terms" on the The Nile Book Store Website

Allworth Press
Emotional Branding Description: Gob, CEO of a prominent image-creation firm, takes the buzz concept of branding into the domain of the emotions, describing a technique that elevates purchases based on need to the realm of desire. The book looks at brand names from Kellogg to eBay, analyzing recent demographic changes and the emergence of an emotional economy in which product designers monitor and grab hold of cultural changes, values, and marketplace trends. Illustrated with many b&w photos of products, ads, logos, magazine covers, etc. Annotation c. Book News, Inc., Portland, OR (booknewsCom)... Read More about the "Emotional Branding" on the The Nile Book Store Website

The Nile Book Store
Essential Law For Marketers Description: `Essential Law for Marketers` offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for `keeping it legal` without losing sight of the overall commercial objectives. Uniquely written from the practitioner`s point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: `Point of law` offers clear legal definitions or shows the generic application of a legal point in a real life context `Law in action` outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site `Insight` offers background information, providing a broader practical or commercial context for a legal topic `Checklist` at end of each chapter itemises the key issues to bear in mindEssential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice. Clear, comprehensive and accessible guidance on the legal issues facing practitioners in marketing and the media Structured approach, with legal theory interspersed with practical illustrations and real life cases to aid understanding Full legal referencing of cases cited, as well as additional information and resources, ... Read More about the "Essential Law For Marketers" on the The Nile Book Store Website

BUTTERWORTH-HEINEMANN
Go To Market Strategy Description: In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, `Go To Market Strategy` lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you`ll find all of the techniques and tools you need to answer today`s crucial go-to-market questions:Which markets offer the best opportunities for profitable growth?What do my target customers need? How can I do a lot more business with them?What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? Do I have the right product or solution? How can I create broader customer interest in my offerings?Do I have a winning value proposition? What would make the `message` more compelling - and drive more purchasing activity? `Go To Market Strategy` is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world`s top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.New thinking from the author of `The Channel Advantage`Offers ready made go-to-market strategic planning for any organizationPractical advice and a revolutionary strategic approach to creating and retaining customers using new technologies and new channel mixes for faster, more efficient routes to market... Read More about the "Go To Market Strategy" on the The Nile Book Store Website

MANAGEMENT POCKETBOOKS
Handling Complaints Pocketbook Description: Looks at why and how people complain, and the key types of complaint: aggressive, passive, constructive and professional. The author explains that all businesses should welcome complaints because they provide direct feedback and an immediate opportunity to improve the service to customers. The sections cover a strategy for handling complaints, and the use of transactional analysis in understanding complaint behavior, plus ways to turn complaints into compliments and create loyal customer.... Read More about the "Handling Complaints Pocketbook" on the The Nile Book Store Website

The Nile Book Store
Hospitality Marketing Description: Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry.Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: BEFORE customers visit the hotel - restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product - service development, pricing, location, distribution and marketing communication. DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour. AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative.Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers. Contextualises the marketing mix for the hospitality industry. Contains real-life examples, mini case studies and exercises to illuminate analysis and help understanding.... Read More about the "Hospitality Marketing" on the The Nile Book Store Website

BUTTERWORTH-HEINEMANN
International Retail Marketing Description: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus. A dedicated book on the dynamics and practice of international retail marketing, now a vital aspect for most undergraduate and graduate courses in retail marketing Learn the fundamentals of the subject in the succinct theoretical introduction, then see the key issues at work in the company cases that follow The international contributor team offers up a far-reaching, global perspective to provide insight into the industry... Read More about the "International Retail Marketing" on the The Nile Book Store Website

MANAGEMENT POCKETBOOKS
Key Account Manager`s Pocketbook Description: Packed full of practical advice on how to keep and develop important customers. Covers all the necessary skills, from original presentation and negotiation techniques, through account action plans and development of the relationship.... Read More about the "Key Account Manager`s Pocketbook" on the The Nile Book Store Website

Advertise here