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NELSON THORNES (PUBLISHERS) LTD
Abc Of Communication Studies Description: 2ndEdition.... Read More about the "Abc Of Communication Studies" on the The Nile Book Store Website

The Nile Book Store
Amazonia Description: Americans with an eye cocked toward the markets were asked to believe that Amazon, a two-year-old bookseller, was worth more than the combined values of Sears and U.S. Steel. from Amazonia James Marcus was hired as a senior editor at AmazonCom in 1996, giving him a ringside seat for the company’s explosive rise and dismal wallet-busting swoon. Now as the e-commerce giant makes an astonishing comeback he tells all. Unlike the recent crop of dotCom memoirs, this is no tale of a bankrupt and brokenhearted entrepreneur. Marcus came aboard as a self-described token humanist, and his take on the new economy juggernaut is predominantly a cultural one. Why, he asks, did Jeff Bezos`s brainchild become the key symbol of Internet euphoria? How did the company change as it morphed from a miniscule start-up to a global, multibillion-dollar leviathan? Was the Web breaking more promises than it kept? And finally: What could an editor do to resist being transformed into a hyperventilating shill? In answering these questions, Marcus takes us to meetings, job interviews, trade shows, and corporate retreats. We spend a freezing holiday season at the warehouse, and a considerably warmer afternoon at the company`s summer picnic where Bezos himself mans the dunk tank. Amazonia is a work of rare wit and razor-sharp observation, and a superlative guide to America`s lost world of the nineties.... Read More about the "Amazonia" on the The Nile Book Store Website

BUTTERWORTH-HEINEMANN
Basic Tv Reporting Description: Basic TV Reporting is a practical, easy to read guide to the skills needed to become a successful television reporter - arguably the most demanding and glamorous job in journalism. The book describes the role in detail, how reporters fit into the editorial team and where their duties begin and end. Basic TV Reporting is a practical, easy to read guide to the skills needed to become a successful television reporter - arguably the most demanding and glamorous job in journalism. The book describes the role in detail, how reporters fit into the editorial team and where their duties begin and end.The late Ivor Yorke has enjoyed a wealth of experience to pass on to aspiring broadcast journalists, having spent more than 20 years as a writer, reporter, producer and editor, before becoming Head of Journalist Training, BBC News and Current Affairs. He was also a freelance training consultant. He is the author of Television News (now in its third edition) and co-author with the late Bernard Hesketh of An Introduction to ENG, also published by Focal Press.Reviews: This is a short, well-constructed book which is of as much value to the interviewed as to the interviewer. It is practical and down-to-earth (keep off the gin, and stick to the tonic`) and delightfully easy to read.` British Journal of Educational Technology.` Easy to read guide to the skills needed to become a successful TV reporter.`Voice of the ListenerLearn how to be a successful anchorman and commentator Read how to handle difficult interviewees and multi-interview programmes and talkshows take care when working on dangerous assignments The legal constraints and ethical considerations faced by reporters are also covered.... Read More about the "Basic Tv Reporting" on the The Nile Book Store Website

TAYLOR&FRANCIS LTD
Bollywood Cinema Description: India is home to Bollywoodand to the largest film industry in the world. Movie theaters are said to be the temples of modern India, with Bombay - Mumbai, the center of Bollywood, producing some 200 of the 800 films per year that are viewed by roughly 11 million people per day. In Bollywood Cinema, Vijay Mishra argues that Indian film production and reception is shaped by the desire for national community and a pan-Indian popular culture. Seeking to understand Bollywood according to its own narrative and aesthetic principles and in relation to a global film industry, he views Indian cinema through the dual methodologies of postcolonial studies and film theory. Mishra discusses classics such as Mother India (1957) and Devdsa (1935) and recent films including Ram Lakhan (1989) and Khalnayak (1993), linking their form and content to broader issues of national identity, epic tradition, popular culture, history, and the implications of diaspora. Persuasively arguing for the centrality of movie-going in the construction of self and community, Bollywood Cinema is an indispensable guide to Indian cinema for both scholars and fans alike.... Read More about the "Bollywood Cinema" on the The Nile Book Store Website

BUTTERWORTH-HEINEMANN
Broadcast Journalism Description: This new edition of Broadcast Journalism is a major revision to the premier textbook in its field and a standard primer for broadcasting courses. It is an up-to-date practical manual for would-be reporters eager to enter the hectic arenas of radio and TV news. Broadcast Journalism offers a vivid insight into the world of electronic reporting, taking you behind the scenes at ITN and the BBC World Service. Join camera crews on a stakeout at the High Court, and capture the atmosphere in the studios of the world`s largest news organisation.All the essential skills are covered, with step-by-step instruction in reporting, recording and editing using the latest equipment.Coverage for radio and TV includes:- Newswriting- Newsgathering- Newsreading- Interviewing- Programme-makingThe digital revolution is transforming the news, and this fifth edition explores the new opportunities emerging for journalists and online reporters using the Internet. Essential guidance is also given on how you can break into a career in journalism.A practical manual containing all the aspiring reporter needs to knowIncludes electronic and online reportingOffers career advice... Read More about the "Broadcast Journalism" on the The Nile Book Store Website

Encounter Books
Coloring The News Description: Reveals how good intentions have constricted journalism within a narrow multicultural orthodoxy.... Read More about the "Coloring The News" on the The Nile Book Store Website

BUTTERWORTH-HEINEMANN
Digital Sub-editing And Design Description: This excellent book covers editing in the digital age, demonstrating the tools needed for effective text editing. Learn how to write powerful headlines and captions, and how to edit body text quickly and cleanly. It also concentrates on design in the digital environment, introducing typography and the related issues of readability and legibility. The skills of picture editing are explored, including image selection, cropping, manipulation and the ethics involved. These core skills and methods are then applied to the World Wide Web. Recent research into how people navigate Web pages is considered, and recommends ways to write more effectively for the online medium. The first section concentrates on editing in the digital age, demonstrating the tools needed for effective text editing. Dr Quinn shows how to write powerful headlines and captions, and how to edit body text quickly and cleanly. The middle section concentrates on design in the digital environment. Chapter five introduces typography and the related issues of readability and legibility. Chapter six covers the principles of design and how they can be applied to print and electronic publications. Chapter seven looks at the skills of picture editing, including image selection, cropping, manipulation and the ethics involved. Chapter eight investigates other forms of visual presentation such as diagrams, logos, maps and cartoons. In the final section, these core skills and methods are applied to the World Wide Web. Chapter nine considers recent research into how people navigate Web pages, and recommends ways to write more effectively for the online medium. Chapter ten examines how the principles of print design can (and cannot) be applied to Web pages.Learn the skills of subbing from a renowned expertCovers everything you need to know to get professional resultsAn indispensable mentor full of practical tips and guidance... Read More about the "Digital Sub-editing And Design" on the The Nile Book Store Website

TAYLOR&FRANCIS LTD
E-commerce Usability Description: Top performing dotcoms share a passionate focus on usability. This guide is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. It is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.... Read More about the "E-commerce Usability" on the The Nile Book Store Website

BUTTERWORTH-HEINEMANN
Ethics And Media Culture: Practices And Representations Description: Ethics and Media Culture straddles the practical and ethical issues of contention encountered by journalists. The book`s various contributors cover a diversity of issues and viewpoints, attempting to broaden out the debates particularly in relation to Journalism Studies, Cultural Studies, Sociology of Culture and Communications, Philosophy and History. The debate concerning media ethics has intensified in recent years, fuelled mainly by the standards of journalist and media practices. The role of practitioners has taken centre-stage as concerns over what constitutes ethical, and therefore socially acceptable practice and behaviour, by the public, practitioners and intellectuals alike. The discursive relationship between the production and consumption of information is central to the debate regarding moral conduct, particularly in light of the commercialisation of the media. Considering that media institutions operate in a climate of intense competition, the value of information and its corresponding quality have begun to be critically assessed in terms of ethical understanding. A degree of open-endedness is maintained in discussions throughout this book, which is intended to engage the reader with the issues raised and determine their own conclusions.In-depth coverage of media ethicsOpen-ended discussions invite readers to draw their own conclusionsContributors offer varied approaches to the subjects addressed... Read More about the "Ethics And Media Culture: Practices And Representations" on the The Nile Book Store Website

University of Otago Press
Eyewitness Description: Having served as a foreign correspondent for the British newspapers the New Chronicles and the Daily Chronicle , Cox witnessed events in Russia, Austria, and Spain. In this memoir he discusses the rise of Hitler, the attack of the Spanish fascists on the anarchists in the Civil War, and the Stalinis... Read More about the "Eyewitness" on the The Nile Book Store Website

BUTTERWORTH-HEINEMANN
Grammar Of The Edit Description: If you want to get to grips with the editing, either in film or video, this book sets down, in a simple uncomplicated way, the fundamental knowledge you will need to make a good edit between two shots. Intended primarily for the novice to the craft of editing, Grammar of the Edit, is couched in basic, jargon-free, language, illustrated by easy to follow diagramsThe book: explains in simple terms the fundamental components of an edit lists, examines and explains the conventions and working practices of post-production editing has been extensively class-tested, both in Europe and in developing countriesRoy Thompson is a freelance producer - director and has frequently worked as a trainer for both the Television Training Centre, Berlin and the Goethe Institut, Munich. He has lectured extensively in Europe, Africa, and Middle&Far Eastern countries.Gain a comprehensive understanding of editing in both TV and videoEasy jargon free step-by-step guide to making a good edit between two shots... Read More about the "Grammar Of The Edit" on the The Nile Book Store Website

BUTTERWORTH-HEINEMANN
Introduction To Journalism Description: Anyone studying journalism, or training for the industry, will benefit from the broad scope of information and guidance packed into this textbook. Those already employed in journalism or related areas will also find it useful as a reference book. Essential techniques employed by journalists working across all media are supplemented with detailed sections on the workings of public administration, law, health and safety, regulation and training. Each chapter concludes with suggested learning activities and an extensive list of resources for further study and investigation. The approach throughout chapters covering background issues (eG. law) is `journalism centred`: all topics are related to the interests and concerns of journalists and journalism. Students of the City and Guilds Diploma in Media Techniques will find the book particularly relevant to their studies as it has been developed to reflect the syllabus of this course.Exercises, checklists and further reading recommendations are provided to aid learning and maximize successA unique gathering of information to introduce the major issues and practice of print, broadcast and online journalism... Read More about the "Introduction To Journalism" on the The Nile Book Store Website

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