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JOHN WILEY AND SONS LTD
Marketing Insights From A To Z: 80 Concepts Every Manager Needs To Kno Description: Praise for Philip Kotler` s MARKETING INSIGHTS FROM A to Z There’ s only one name in marketing: Phil Kotler. His latest may be his best– a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago. – Tom Peters, author of In Search of Excellence and The Circle of Innovation If you are going to buy one book by Philip Kotler, buy this one. In this accessible, current, and personality-filled read, you will get the most complete picture possible of what marketing today is all about. – Sergio Zyman, author of The End of Advertising as We Know It This classic and highly respected thinker has brought together the most important ideas from old and new marketing under one cover– the Alpha and Omega of marketing books. Should be on the bookshelf of everybody practicing business today. – Don Peppers and Martha Rogers, PhD, Peppers and Rogers Group, coauthors of the bestselling The One to One Future: Building Relationships One Customer at a Time What Peter Drucker is to management, Philip Kotler is to marketing. Kotler’ s ideas are endlessly interesting, relevant, and ahead of the times. – Al Ries, Ries&Ries, author of The Fall of Advertising and the Rise of PR This book could also be called Marketing Insight: From Genesis to Revelations because it is a bible of marketing truths– and it’ s in plain English. The most important and enduring principles of marketing are presented with parables and such vivid examples that there are no excuses for anyone not to understand marketing. – Roger Blackwell, Professor of Marketing, Fisher College of Business, The Ohio State University, author of Customers Rule!... Read More about the "Marketing Insights From A To Z: 80 Concepts Every Manager Needs To Kno" on the The Nile Book Store Website

PALGRAVE MACMILLAN
Mastering Strategic Management Description: This book provides a readable understanding of strategic management and its importance to the success of a wide range of organizations in the private, public, and voluntary sectors. Focusing on the processes of developing strategy, gaining a competitive advantage, creating key competencies, developing strategic marketing, and managing strategic change, this book provides provocative solutions to major management problems.... Read More about the "Mastering Strategic Management" on the The Nile Book Store Website

WILE
Winners Are Driven Description: The secrets of living a successful life from one of auto racing` s living legendsThroughout his life, three-time Indianapolis 500 winner Bobby Unser has approached his racing career and personal life the same way with a relentless drive to succeed. Now an in-demand motivational speaker, Unser applies the lifelong behaviors that earned him prosperity, fame, and victory to achieving success at work and in life. In Winners Are Driven, Unser offers the foundation and principles that will lead anyone to a more successful future. His tenets include a desire to win, a finely honed belief system, the importance of prioritizing, and the crucial support of family. He presents a solid framework for overcoming life` s most difficult obstacles and finding the motivation to keep moving toward the finish line. Drawing from the experiences that made him a racing legend, Unser shares the ultimate secrets to his astounding success in a way that allows readers to apply his invaluable knowledge to their own dreams of victory whether in business or in life.Bobby Unser (Albuquerque, NM) solidified the Unser family legend in 1968 with the first of his three wins in the Indy 500. Now the scion of five generations of racing Unsers that includes his son Robby, Bobby’ s life has been filled with remarkable achievements on and off the racetrack. Since retiring, he’ s been a chief analyst on ABC’ s Indy 500 telecasts, served as a spokesman for a wide range of corporations and brands, and was inducted into the Motorsports Hall of Fame in 1994. Unser now regularly speaks at corporations such as IBM, GM, and Goodyear Tire on topics like motivation, the desire to win, and success.Paul Pease (Hermosa Beach, CA) is a business writer and management consultant. After graduating from Purdue University in 1977, Pease worked as an independent sales representative in the automation industry for twenty years, selling over $75 million of products and systems. Pease has written over thirty arti... Read More about the "Winners Are Driven" on the The Nile Book Store Website

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