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1001 Ideas To Create Retail Excitement Description: In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk`s strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.... Read More about the "1001 Ideas To Create Retail Excitement" on the The Nile Book Store Website

PEARSON PROFESSIONAL EDUCATION
Smart Retail: How To Turn Your Store Into A Sales Phenomenon Description: Discover the secrets of retail and learn how to grow your sales - and your career. This is the book to reveal what the most successful retailers in the world already know.FEATURES AND BENEFITS There is no `retail bible` - this is THE book of retail. Huge market - 205, 000 retail outlets in the UK, all with a manager and most with other aspiring would-be managers. Works equally well for entrepreneurs (most of whom struggle with the sales side of their idea), SMEs or retail workers in big corporations. Big name case studies - ideal for promotional purposes and for corporate sales. For the individual Smart Retail will give personal competitive advantage in career progression, for the manager it will help them be effective managers and increase their sector sales, for the entrepreneur it will help them ensure success.TABLE OF CONTENTS Introduction - How to accelerate with Smart Retail 1 Rolling snowballs and reading stores Turning the things we see into things we do 2 Naked passion makes us great Passion to make things better 3 Rising above the crowd More thoughts on pitching ideas 4 How to build a great store culture Cornerstone 1 The Mission Cornerstone 2 Respect Cornerstone 3 Recognition Cornerstone 4 Team Building 5 How to get people out of bed Show me the money The stick to your carrot Treat me like a grown up Lets have a laugh now 6 All we need is a little better every time Statisticians are blind Go with your gut feel Room for improvement Customers 7 How to make more money The four rules of performance improvement Great customer service 8 Where competitive advantage comes from Price led positioning Value and bargains 9 Promote or die 27 Promotions Learning from the hardcore street retailers Creating sale closers 10 Marketing for real people Marketing things to make&do Easy ABC database marketing Keeping track Store 11 Store environment Look and feel The best and the worst store environments Surprise and delight Appendix I Team meetings Appendix II My favourite r... Read More about the "Smart Retail: How To Turn Your Store Into A Sales Phenomenon" on the The Nile Book Store Website

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