

Every issue of Marketing is packed with real life examples: some actionable, some interesting and some just plain weird. Either way, they come from the cream of the marketing - advertising industry in Australia and worldwide covering direct mail, databases, TV, print, the internet, CRM (customer relationship management) and more. A valued resource in Australia's marketing community for 15 years, Marketing has solid credentials in traditional media and a demonstrated ability to lead the reporting of emerging trends.
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Last Modified on: Saturday, 6/12/2008
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